Visible Customer provides the business intelligence necessary to make profitable marketing decisions. Our proprietary solutions include Data Onboarding, Attribution, Audience Generation, and Dynamic Ad Serving technology.
At Visible Customer, everything starts with your most trusted data source – YOUR first party data. Sometimes referred to as data on-ramping, the transfer of data gathered offline-to-online is known in the industry as data “on-boarding.” Our proprietary solution on-boards first party and empirical data to identify marketing opportunities, generate advanced audience segments for ad targeting, and measure the effectiveness of online campaigns to offline transactional data.
Personalization was never supposed to mean ‘chasing consumers across the Internet’ and trying to force a cookie on them. We only target consumers that have the ability and propensity to purchase. Onboarding first party and empirical data provides identity layer targeting. Our solution uses a combination of proprietary processes to segment audiences and optimize to their preferences.
We create profile models to generate probabilistic audiences that have BOTH the ability and propensity to purchase your good or service. Utilizing our attribution capabilities, we can then match back the results of your campaigns to actual transactional data.
Visible Customer finally answers the question “Is my Marketing working?”
Our patented technology allows us to work with third party publishers to measure the effectiveness of their online advertising by matching an unknown visitor to specific offline transactions.
Dynamic Ad Serving
Because we start at the identity level and match your targeted customers to a specific IP address, we can deliver our proven creative campaigns to 100% of the intended audience.
Many companies tout the ability to deliver consistent marketing messages across all devices, but at Visible Customer we deliver truly Connected Campaigns.TM
Contact Us Today!